FEBRUARY 23, 2010 – PORTLAND, OREGON – Twitalyzer LLC, a product of Web Analytics Demystified, are pleased to announce that Twitalyzer is part of TweetMeme’s new Follow Button. “Twitalyzer was the only solution we considered to provide Twitter user behavioural data,” says Nick Halstead, CEO of TweetMeme (@NickHalstead). “While primarily a business application, Twitalyzer gives a unique and fascinating view into how millions of people use Twitter, which makes them a perfect integration partner for our Twitter Follow Button.”

Twitalyzer is the leading provider of measurement and analysis services for Twitter with nearly 10,000 active users. Freely available to all, Twitalyzer contains over a dozen useful and actionable reports for businesses, social media experts, and individuals working to improve their impact and influence in this revolutionary new medium. Presented in an easy-to-use format, Twitalyzer measures 30 different data, analyzes sentiment, tracks against goals, and provides specific recommendations for how to become a Twitter power-user.

“We are excited to be included in TweetMeme’s new Follow Button solution,” says Eric T. Peterson, founder of Twitalyzer. “Given that their Retweet Button is on over 100,000 sites including Time, Wired, Washington Post, TechCrunch, and Mashable, and that they’re serving nearly 300 million buttons a day, we believe this is the largest effort to bring rich analytics to a widespread audience in the history of social media.”

Following the launch of version 2.0 on January 1, 2010, Twitalyzer has been experiencing explosive growth. Active users include some of the best known names in retail, technology, sports and entertainment, government and politics, nonprofits and nongovernmental organizations, and many of the best known social media experts working today.

“Many Portlanders know that I’m a big supporter of using Twitter to increase dialogue between City Hall and Portlanders every day,” said Portland, Oregon Mayor Sam Adams (@MayorSamAdams). “The entrepreneurs behind Twitalyzer are defining the business opportunity of this great social medium, and helping users in the public and private sector do a better job of communicating with our customers and constituents. I’m incredibly proud that Portland is home to this great new venture.”

Additionally, agencies around the globe are using Twitalyzer to better inform their PR and advertising client about their successes in Twitter. Twitalyzer is currently being used as part of Edelman’s Tweetlevel application and is an integrated part of dozens of other regular social media analyses provided by forward thinking PR and interactive agencies.

“I have found Twitalyzer, especially this new version to be an invaluable resource for anyone working in social media” Said Warren Sukernek, VP of Strategy at Lift9 (@WarrenSS). “It is an extremely robust analytics platform that cannot only help you to identify influencers, but also review their associated networks and connections. Twitalyzer provides the depth and flexibility in Twitter analytics that you wish came with your social media monitoring tool. In fact, I think it may be the best application for listening to Twitter.

FOR MORE INFORMATION

Twitalyzer is a free service available at http://twitalzyer.com. For more information about the service contact Eric T. Peterson ([email protected], @erictpeterson) at 503-282-2601 or Jeff Katz ([email protected], @katzpdx) at 503-805-6901.

You can learn more about TweetMeme’s Follow Button at http://tweetmeme.com/about/follow_button and learn how to install the application on your own blog or web site at http://help.tweetmeme.com/2010/02/23/follow-button-wordpress-plugin/