More Information about Brand Favor

 

The following updates are considered potentially positive by Twitalyzer. More information about this categorization is available.

The following updates are considered potentially negative by Twitalyzer. More information about this categorization is available.

Definition: Brand Favor

Brand Favor is the ratio of citations that are generally positive to those that are generally negative. Keep in mind that, at least for the time being, we are using a very basic set of rules for determining “positive” and “negative” and so this measure is not hard and fast. Still, in our research the results vet well with a more exhaustive examination of the content of Tweets, and thusly we opt to present this measure.