In our never-ending quest to provide the most robust, useful, and complete measurement and analysis platform for Twitter we are always looking for data we can add into Twitalyzer. After a great conversation last week with Klout’s new Vice President of Platform we realized we had exactly that right in front of us for the taking, namely Klout’s Amplification, Network, and True Reach scores. And so, thanks to a little coding and a day of patience while Klout solved a small problem on their end, we are happy to announce the expansion of Klout data in Twitalyzer!

Next time you go to your Metrics and Measures > Metrics reports you will see the following down towards the bottom of the page:

(Keep in mind you may need to reprocess your data for scores to appear. If you see “0″ values and you know you have Klout go back to your Metrics and Measures > Profile page and click the “Click for real-time update” link.)

We didn’t stop there, of course, and have added all of the Klout data to our various “Trends” and “Find New” reports (which are limited to paying customers only … hint, hint.) Here you can see how the Klout data shows up in the trends reports.

One of the most exciting things about this integration is that we are now incorporating Klout’s “subject matter” data into our “Find New Followers” report. Now, not only can you search for a variety of topics and subject areas (try “social media”, “google”, or “linkedin” for example) and filter against both our core Twitalyzer data and both Klout and PeerIndex’s primary scores:

We hope those of you who are fans of both Twitalyzer and Klout will appreciate this integration. We’re starting to work on our version 5.0 release (due this summer) and in addition to the Klout data addition we are leaking new reports and data into our interface including:

• Network demographic data, now available in each Twitter user’s profile. We have hundreds of thousands of points of data from Rapleaf detailing user location, age, and gender and so are looking now at unique and interesting ways to make this data available.
• Added a new “Benchmark” report to allow you to compare your use of Twitter to any list, community, or subject grouping. Similar to our “Comparison” report, you can now directly compare your account to an aggregate, for example, all of your co-workers who Tweet, your competitors, or any Twitter community you belong to. CUSTOMERS ONLY.
• Activity by activity comparison, letting you see how two different metrics trend versus each other over time. This is one of our favorite new reports! You can now see how your Twitalyzer Impact and Klout Score change over time, all in one place. Or compare your addition of followers to re-tweets, mentions, or updates you post. CUSTOMERS ONLY.

There are some other things running behind the scenes that we will be releasing slowly over the coming months leading into the official version 5.0 release. If there is a feature you’d like to see, let us know on Twitter, over email, or via our great GetSatisfaction community!