Definition: Brand Clout

Clout is often thought of as “special advantage, pull, or influence” in the real world, as in “the senator’s nephew has a lot of clout with his uncle.” In our usage, clout is the likelihood that other people will reference your brand in Twitter, as in “Man I love the TWITALYZER!” The more people who reference you, the higher your clout.

Our definition of clout is simply the number of references to you divided by the total number of possible references (as governed by the Twitter Search APIs).