It’s now been two weeks since we publicly launched Twitalyzer 2.0. We are humbled by the amazing number of people, brands and organizations using Twitalyzer to help them understand their impact on Twitter and to improve their short-messaging strategies.

We have been featured on a couple of our favorite blogs:

– Silicon Florist: Twitalyzer 2.0 takes analyzing Twitter – and over analyzing yourself – to a whole new level
– The Next Web: Twitalyzer Releases Version 2 Of Their Popular Twitter Statistics Application – You Will Use This
– We even got featured on our local NBC affiliate’s Web Watch segment (thank you @StephStricklen and @TheSquare)

While we are certainly happy with this recognition, we are more proud of what you had to say about Twitalyzer 2.0. Here are a few tweets that we really liked!

– “We DO love Twitalyzer! You have done a great job! It’s a really useful tool for us!” @WebEx
– “The new Twitalyzer sets a new standard. I love it!!” @Twitter_Tips
– “Using Twitalyzer in many ways. Benchmarking, finding influencers, GA integration, setting goals, & ongoing analysis. Love it!” @Hallie_Janssen

Twitalyzer continues to be adopted by businesses and organizations of all sizes, as well as applied to various studies. Mark Senak (@eyeonFDA) of PR and Communication firm Fleishman-Hillard published a case study power and use of Twitter by the US Congress using data from Twitalyzer. The white paper is entitled “Twongress – The Power of Twitter in Congress” and can be found here: http://bit.ly/54goBP

We are looking forward to pushing exciting new features and as always, keep the feedback coming

It has been a few months of hard work but we’re very, very happy to announce that everyone now has access to Twitalyzer 2.0! I’m sure Jeff will have a lot more people to thank but I wanted to start spreading the word that the application is now open to all and the 2.0 BETA is officially closed.

If you’re just seeing the new version for the first time we strongly recommend that you take the time to download and read the Twitalyzer Handbook which should get you up to speed on nearly everything you need to know. Beyond the handbook you can get more information about the new release a few different ways:

1. Check out our “Help” file online. Yeah, we went ahead and did it and actually provided, you know, helpful links. The help file has contact information, definitions, information about changes to the application, and a bunch of other helpful links.
2. Check out our “Definitions” file online. Okay, we’re cheating here, since the definitions are really just part of the help file. Still, one thing that people get all concerned about is how we’re defining metrics and measures so in an effort to be really, really transparent we have included all of our definitions and calculations for your reading pleasure!
3. Ask some of the awesome folks already using Twitalyzer! Perhaps you noticed that on the home page you can now see the people who are using this application. If you click the “More” button at the bottom you can see the last 100 people who have been using the application. If you know any of them, go ahead and ask them for help!
4. Ask us for help, we’re helpful! Of course if you get really stuck you can reach out to us at @Twitalyzer and we will do our very, very best to help you along. We want you to succeed, truly we do!
5. Did we mention we wrote a 50 page user’s guide to the application? Yeah, we did, so please take the time to check out the Twitalyzer Handbook which does seem to be answering a lot of people’s questions.

Okay, we’re gonna celebrate the release now … not quite like Jeff’s wife Amy wants us to with fancy clothes and expensive parties, but we’ll work on that.

Enjoy Twitalyzing!

In addition to the recent updates that Jeff posted I wanted to share two really cool changes we made this week:

1) Twitalyzer updates are now available in REAL-TIME for those of you who just can’t Twitalyze enough. Instead of having to wait 24 hours to update your scores, you can now get updated scores every hour. And while we recognize that a one-hour delay is not “real-timey” enough for some folks, our intention is to reduce that delay as much as possible based on server performance.

2) Everyone, and this means you, is now getting access to Twitalyzer PRO features! This includes all the tagging and visualization features as well as the “Top 100 Influencers” list. You folks have been so awesome we wanted to do something nice so welcome to the “PRO” club!

You may need to update your profile to see the new “PRO” features appear. If you can’t find them go ahead and Twitter Jeff or Eric and we’ll make it happen ASAP.

And, if you’re psyched about all the changes we’ve been making lately, won’t you please help us out and Twitter about your love for Twitalyzer?

Our code-monkey gnomes have been very busy over the past couple of weeks rolling out some new functionality to help make Twitalyzer an even better analytics solution for you. What have they been doing?

1) New logo! Yes we finally have a new brand identity that distinguishes us and what we do – which is helping our many, many users to understand their influence and impact of micro-blogging conversations. Many thanks to @kriscolvin for her creative design (we were not easy to please)

2) Enhanced User Interface. We cracked the whip on our gnomes to finally realize that some reports and information were not easy to find. So we uncluttered some of the clutter, consolidated some of the reports and hopefully made the user experience much more enjoyable.

3) What does my score mean? In our giddy to get meaningful data to you, we were told by some of our loyal users that the data did not always make sense and inconsistent in some of the reports (Bad gnomes!) In this current release we looked at everything, looked at again, went out for coffee and looked at everything once more.

• Main dashboard: We are now using a rolling 30 day average for the primary metrics. Here is an example http://twitalyzer.com/twitalyzer/profile.asp?u=katzpdx
• If you click on one of the trend graphs below one of the metrics, the time period is also a rolling 30 day average for that metric.

4) All (ok, most) data in one place. Wouldn’t it be awesome if you could quickly change from one metric the other or display any combination of metric and timeframe? Well, now you can. From the main dashboard, click on “More detail” under one of the metrics (http://twitalyzer.com/twitalyzer/detail-metric.asp?q=Influence&u=katzpdx) We now display the details of the metric that you clicked on with the timeframe of last thirty days. From here, you can change any combination of metric and timeframe. Please note that we are still cleaning up on how dates are displayed for last sixty days, last ninety days and all time.

5) Tag me, Tag you. Our gnomes, when not stuck at their desks coding away, love to play tag and so do we. You can apply tags to yourself and others. Start with tagging yourself here: http://www.twitalyzer.com/twitalyzer/tag.asp . We use oAuth to authenticate your twitter login credentials. You can add up to three interest tags about yourself or your organization and then click “Apply These Tags!”. Want to add tags about another Twitter account? Enter the account and click the “Tag! button. You can now associate other Twitterers with up to 3 tags. IMPORTANT NOTE: These tags are public tags so play nice.

Our gnomes are now busy on working on the next release, but if you have any comments, suggestions or bugs let us know.

We are happy to announce a joint study with Access Communications (a Ketchum company) at the BlogHer Conference in Chicago. Twitalyzer teamed up with the technology Public Relations agency to provide insight of the top female bloggers and their influence on Twitter.

“As citizen journalists and emerging media outlets challenge and overtake traditional media, it has become increasingly important for communicators and marketers to understand where these individuals and media properties rank in the overall landscape,” said Michael Young, senior vice president and social media practice leader, Access Communications. “By combining ABIE with Twitalyzer we’ve developed a powerful and holistic way to depict an individual blogger’s social media influence and rank them within the broader context of the blogosphere and twitterverse.”

“Creating and maintaining influence in a short-messaging medium like Twitter is no easy feat,” said Eric T. Peterson, founder and CEO of Twitalyzer. “Twitter is unlike any communication platform out there and so building influence and creating a measurable impact requires more than just having a lot of followers. Building influence is about being a frequent and strong voice, sharing relevant content, as well as supporting and listening to the community.”

The full press release can be found here: http://www.accesspr.com/client_news.html

Dr. Ralph Wilson from Web Marketing Today interviewed me about Twitalyzer at the Emetrics conference in San Jose. The video was just published and despite not liking to see myself on the small screen the interview turned out pretty well. Check it out!

Thanks to the generosity of Jeff Keni Pulver, the man behind the very successful and hugely entertaining 140 Conference, you can watch our presentation on Twitter Metrics on Blip.TV. We presented data collected via Twitalyzer that looked at the 10% of us who actually are using Twitter for something (as opposed to the 90% who, according to the Harvard Business Review do little more than post once and bail out.)

The video is embedded in this blog post but you can link to it here just in case the embed doesn’t work.

At Jeff Keni Pulver’s 140conf in New York this morning and presenting some data we have that comes out of the Twitalyzer. I’ll try and share the presentation on Slideshare later today. If you’re at the 140conf please look for me!

Mark Simonds was in Portland last week for Web Visions. Between all the great sessions and networking taking place, we spent some time with him to talk about Twitalyzer. http://twitterroadtrip.com/journal/2009/5/25/interview-with-twitalyzer.html

Mark is doing a nation-wide road trip interviewing companies and individuals that are on Twitter or using Twitter as a corporate communication tool. Of course, you can follow Mark on Twitter at @route140

I had a chance to sit down with Lisa from Thoroughly Modern Markeing Portland (TMMPDX) and talk about the Twitalyzer and some of my recent work in web analytics on campaign attribution. If you’re interested you can give the 45 minute interview a listen. Thanks to Lisa for taking the time to interview Jeff and I and for her support of both my web analytics and Twitter analytics projects.

Listen: TMMPDX Marketing Innovators Podcast Series: Eric T. Peterson