MARCH 23, 2010 – PORTLAND, OREGON – Twitalyzer LLC, a product of Web Analytics Demystified, is pleased to announce a partnership with Viralheat, by bringing more insight to its leading social media measurement platform.

“We think understanding who is shaping the conversation is a key ingredient in crafting a better social media marketing campaign” says Raj Kadam, CEO of Viralheat “and Twitalyzer definitely helps our customers achieve that goal by providing rich behavioral analytics on Twitter users.”

Viralheat allows brands, PR agencies and digital agencies to measure the impact of their social media marketing campaigns on sites like Twitter, Facebook, MySpace, Google Buzz, Youtube and others. Viralheat can also identify the handful of people that are the de-factor conversation shapers for your campaign. Engaging with influencers on Twitter and making meaningful connections can make or break a marketing campaign or one’s brand perception. Viralheat brings even more detail to authors on Twitter with its Twitalyzer integration. Twitalyzer is the leading provider of measurement and analysis services for Twitter. Viralheat users, with a click of the mouse, can bring up information about any Twitter author and gauge influence, impact, and engagement on Twitalyzer right from within Viralheat’s social media analytics dashboard.

Jeff Katz of Twitalyzer adds “We are excited that Viralheat has selected Twitalyzer to be part of their social measurement ecosystem. Viralheat customers will now have the ability to understand the impact and influence of any Twitter account within the Viralheat Dashboard, as well as being to able to quickly and easily access Twitalyzer for additional data with one click.

FOR MORE INFORMATION

Twitalyzer is a free service available at http://twitalzyer.com. For more information about the service contact Eric T. Peterson ([email protected], @erictpeterson) at 503-282-2601 or Jeff Katz ([email protected], @katzpdx) at 503-805-6901.