Twitalyzer BRAND is a service from Web Analytics Demystified that makes use of the technology developed for Twitalyzer to measure how brands are being discussed in Twitter. Twitalyzer BRAND allows brand managers and public relations workers to track a variety of measures including brand strength, signal-to-noise ratio, brand favor, passion, and clout, as well as keep track of who is talking about the brand based on Twitalyzer’s existing scoring system.
To the best of our knowledge, Twitwlyzer BRAND is the only such application in existence today.
For the time being Twitalyzer BRAND is completely free, and it is our sincere intention to always provide a free version of the application. That said, there are real costs associated with the development and data storage in Twitalyzer BRAND so we do expect that at some point we will implement charges for using the application. Of course, when we charge money, we will also provide additional value in terms of reports, analysis, and available functionality.
At the current time Twitalyzer BRAND is not automated which means that someone will have to come and manually request data every few days to keep your profile current. Regarding automation … that sure seems like a nice feature to charge for, doesn’t it (see answer above.)
Yes. Because Twitalyzer BRAND is not focusing on indivduals who may or may not want to be Twittered about we do auto-tweet the results of any brand-related search. We do this because it helps us build awareness about the application. There is no opt-out for Twitalyzer BRAND at this time.
If you want to know even more about the Twitalyzer and Twitalyzer BRAND you can subscribe to the Twitalyzer blog, follow @Twitalyzer and @TwitalyzerBRAND in Twitter, or send us your questions, complaints, and concerns via email. If you’re interested in the developer behind Twitalyzer you can learn all about Eric T. Peterson.